Amelia Island Periodontics
Privacy Policy
Last updated: [8-27-26]
This Privacy Policy (“Policy”) describes how Amelia Island Periodontics (“Amelia Island Periodontics,” “we,” “us,” or “our”) may collect, use, and disclose any information that identifies you or that we reasonably can link to information that identifies you or your household (“Personal Information”) which we collect from visitors to the Website, as well as your choices and rights relating to your Personal Information. The “Website” means www.ameliaperio.com and any other website operated by or on behalf of Amelia Island Periodontics that links to this Policy.
Protected Health Information
This Policy does not apply to Protected Health Information (“PHI”), as defined in the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended (collectively, “HIPAA”). For information regarding how we collect, use, and disclose PHI as a covered entity under HIPAA, please see our Notice of Privacy Practices at https://www.ameliaperio.com/hipaa-notice-of-privacy-practices/.
This Policy governs website information only and does not supersede or replace the Notice of Privacy Practices. Information you submit through the Website, including an appointment request or referral form, may become PHI once it enters your patient record. At that point, the information is governed exclusively by our Notice of Privacy Practices.
Personal Information We Collect
We may collect Personal Information from visitors to and users of the Website in the ways described below. The information we collect depends on how you interact with us, including whether you request an appointment for periodontal treatment or dental implants, submit a new patient or referral form, ask an insurance or scheduling question, contact us, or provide feedback.
- Information You Provide. When you voluntarily provide information through the Website, including through appointment request forms, new patient or referral forms, contact forms, insurance or scheduling questions, or feedback, we may collect the following categories:
- Identifiers: Your name, email address, postal mailing address, telephone number, and IP address.
- Demographic Information: Limited information, such as your date of birth, where you choose to provide it for scheduling.
- Commercial Information: Limited information, such as records of your communications with us and your appointment or service requests, including requests regarding periodontal treatment or dental implant consultations.
- Insurance Information: Dental insurance carrier or plan information you choose to provide.
- Information We Receive from Third Parties. We do not receive Personal Information about you from marketing partners, data brokers, or advertising networks. We may receive limited information from our website host and analytics provider acting on our behalf, such as technical information needed to operate the Website and measure website use.
- Information We Collect Automatically. When you visit the Website, we and service providers acting on our behalf may collect certain information automatically, including:
- Internet or Other Electronic Network Activity Information: Your browser type, pages visited on the Website, referring and exit pages, dates and times of visits, and approximate location inferred from your IP address.
Sensitive Personal Information
We do not seek or knowingly collect sensitive categories of Personal Information through the Website, such as precise geolocation, account credentials, information about your race, political or religious views, or detailed health or treatment information. Please do not include detailed health or treatment information in Website forms. If you submit health information, it will be handled consistently with the Notice of Privacy Practices.
Online Identification Technologies
We may use online identification technologies, such as cookies, in connection with the Website. We use Google Analytics only. Google Analytics, provided by Google, uses cookies to track your interactions with the Website. Google collects that information and reports it back to us. This information helps us improve the Website so that we can better serve visitors.
We do not use targeted advertising cookies, third-party ad trackers, advertising pixels, social media pixels, or cross-context behavioral advertising technologies.
For information on how to opt out of Google Analytics tracking your online activity, visit https://support.google.com/analytics/answer/181881?hl=en.
If you are concerned about cookies, most browsers permit you to refuse or delete one or more cookies and still access the Website. In most cases, refusing or deleting cookies may impair some Website functionality.
How We Use Your Personal Information
We use the Personal Information we collect for the following purposes:
- Identification and authentication: We use Personal Information to verify your identity when you submit an appointment request or use Website features and to protect the security of your Personal Information.
- Responding to your inquiries and appointment requests: We use Personal Information to answer questions, respond to contact forms, review new patient or referral forms, and respond to insurance or scheduling questions.
- Operating the Website: We use Personal Information to maintain, monitor, secure, and operate the Website and its features.
- Improving the Website: We analyze information about how visitors use the Website, including through Google Analytics, to improve its content, layout, and features.
- Communicating with you: We use Personal Information to send information you request and, where applicable, appointment reminders, scheduling messages, and other practice communications.
- Customizing your experience: We may use Personal Information to remember your preferences and make the Website easier to use.
- Exercising our rights: We may use Personal Information where necessary to exercise our legal rights, prevent fraud, protect the Website, or respond to violations of law or our Website terms.
- Complying with our obligations: We may use Personal Information to comply with legal, regulatory, or professional obligations.
We use de-identified, aggregate, pseudonymized, or anonymized information to help us analyze use of the Website. Where permitted by law, this Policy does not limit our use or disclosure of information maintained in those forms. We will maintain such information in de-identified, aggregate, pseudonymized, or anonymized form, as applicable, and will not re-identify it except in accordance with applicable law.
We do not process your Personal Information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
How and When We Disclose Your Personal Information
We do not sell your Personal Information, do not share it for cross-context behavioral advertising, and do not disclose it to advertising partners or any third party for their own marketing purposes. We may disclose Personal Information only in the following limited circumstances, and only as reasonably needed for the purpose described:
- Service Providers: We may disclose Personal Information to our website host, analytics provider, appointment scheduling vendors, and communications vendors that provide services on our behalf. These service providers are bound by contract to use Personal Information only to provide services to us.
- Parties to a Corporate Transaction: If our assets are transferred or sold, or in connection with a reorganization, financing, merger, acquisition, joint venture, change of control, or sale or other disposition of all or a portion of our business or assets, Personal Information may be transferred to the relevant acquiring or successor entity.
- Courts and Administrative Tribunals: We may disclose Personal Information as necessary in connection with legal or administrative proceedings, including to protect our rights or the rights of others.
- Government Authorities and Law Enforcement Officials: We may disclose Personal Information where we believe it is necessary to comply with a legal or regulatory obligation or to protect our rights, your safety, or the safety of others.
SMS/Text Messaging
If you provide your phone number and expressly opt in to receive SMS/text messages from Amelia Island Periodontics, we may send messages limited to the following purposes:
- Appointment scheduling
- Appointment reminders
- Communications about our practice
By opting in, you expressly consent to receive these text messages from Amelia Island Periodontics. Message and data rates may apply. Message frequency varies.
You may opt out of text messages at any time by replying STOP to any message you receive from us. For help, reply HELP or contact us using the information in the “Contact Us” section.
Phone numbers and SMS opt-in consent data will not be sold or shared with third parties or affiliates for marketing purposes.
Your Choices
Your preferences about how we use your Personal Information are important to us. Please contact us using the information in the “Contact Us” section to update or correct your information if it changes or if the Personal Information we hold about you is inaccurate. We may require additional information from you to verify your identity or honor your request.
You may unsubscribe from non-clinical email communications by following the unsubscribe instructions in the message or by contacting us. Administrative and appointment-related communications may continue.
Do Not Track Signals
We do not currently respond to web browser “do not track” signals.
International Data Transfer
We store and process Personal Information in the United States.
Children’s Information
We do not knowingly collect Personal Information through the Website from persons under the age of 18. Website forms should be submitted by a parent or legal guardian on behalf of a minor patient. If we learn that we have collected Personal Information from a person under 18, we will take appropriate steps to delete it, subject to our legal obligations.
Third Party Links
The Website may include links to other websites whose privacy practices may differ from ours. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy statement of any website you visit.
Retention
We retain Personal Information for as long as reasonably necessary to respond to inquiries and appointment requests, operate and improve the Website, and meet our legal obligations. When deciding how long to keep Personal Information, we consider our legitimate business needs and legal obligations, including fraud prevention, dispute resolution, investigations, and enforcement of our Website terms.
Data Security
Amelia Island Periodontics uses physical, managerial, and technical safeguards designed to preserve the integrity and security of the Personal Information you provide through the Website. We cannot, however, ensure or warrant the security of any information you transmit to Amelia Island Periodontics, and you do so at your own risk. The safety and security of your information also depends on you.
Changes to This Policy
We may modify or update this Policy from time to time. If we update this Policy, we will notify you by posting a revised version of this Policy on this page. The date this Policy was last revised is identified at the top of the page. You are responsible for periodically visiting the Website and this Policy to check for any changes.
Contact Us
Please contact Amelia Island Periodontics with any questions or comments about this Policy, your Personal Information, our third-party disclosure practices, or your consent choices at:
- Mailing Address: 960115 Gateway Blvd Suite #2
Fernandina Beach, FL 32034
- Email Address: info@ameliaperio.com
- Telephone Number: (904) 990-1079
